The beauty industry routinely turns to paper to craft luxury packaging design experiences for cosmetics shoppers. Why? Because they know that their audience isn’t just buying a beauty product. They’re buying beauty, from start to finish.

“Experiential marketing” may be all the rage, but paper packaging takes your customers on a different experience altogether: a sensory journey. Use sensory marketing to let your clientele hear, touch, see and even smell the ways paper adds value to your products.